1. Introduction

Welcome to Arpan Ajivika ("we," "us," "our," "Website"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

By using our Website, you consent to the practices described in this policy.

2. Information We Collect

We collect several types of information to provide and improve our services to you.

a. Information You Provide Directly:

• Personal Identifiers: Name, email address, shipping address, phone number, and username when you create an account or make a purchase.

• Payment Information: Credit/debit card numbers, billing address, and other financial details. Note: We use a third-party payment processor and do not store your full card details on our servers.

• Profile Data: Your preferences, interests, wish lists, and product reviews.

• Communications: Records of your correspondence with us, including customer support queries.

b. Information Collected Automatically:

• Device and Usage Information: IP address, browser type, device type, operating system, pages you view, links you click, and the dates and times of your visits.

• Location Data: Your general location derived from your IP address or precise location (if you enable location services on your device) to provide services like estimating shipping costs.

• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track activity on our Website and hold certain information. See our Cookie Policy below for more details.

c. Information from Third Parties:
We may receive information about you from other sources, such as:

• Social media platforms (if you connect your account to ours).

• Payment processors and fraud detection services.

• Shipping carriers to update delivery information.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Process and Fulfill Your Orders: To process your payments, arrange for shipping, and provide you with invoices and/or order confirmations.

• To Manage Your Account: To create and manage your online account.

• To Communicate With You: To respond to your inquiries, provide customer support, send you service-related messages (e.g., order status updates, security alerts), and, with your permission, marketing and promotional messages.

• To Improve Our Website & Services: To analyze how customers use the Website, troubleshoot technical problems, and develop new products and features.

• For Security and Fraud Prevention: To protect our website, business, and customers from fraud and malicious activity.

• For Advertising and Retargeting: To deliver targeted advertisements to you on our Website and on third-party websites. We may use your information to show you ads for products you recently viewed.

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA) or UK, our legal basis for processing your personal data is:

• Performance of a Contract: To fulfill the order you place with us.

• Consent: Where you have given us consent for marketing communications.

• Legitimate Interests: For improving our services, security, and advertising.

• Legal Obligation: To comply with tax and accounting laws.

5. How We Share Your Information

We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf (e.g., payment processing, shipping, data analysis, email delivery, marketing).

• Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.

• Legal Requirements: To comply with a legal obligation, protect our rights, protect against legal liability, or ensure the safety of our users and the public.

• Advertising Partners: As described in the "Advertising" section above.

We do not sell your personal information to third parties for their own marketing purposes.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including to fulfill legal, accounting, or reporting requirements. Order information is typically retained for [e.g., 4 years] to comply with tax laws.

7. Your Data Protection Rights

Depending on your location, you may have the following rights:

• Access: The right to request copies of your personal data.

• Rectification: The right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.

• Erasure ("Right to be Forgotten"): The right to request that we erase your personal data, under certain conditions.

• Restrict Processing: The right to request that we restrict the processing of your personal data.

• Data Portability: The right to request that we transfer the data we have collected to another organization, or directly to you.

• Object to Processing: The right to object to our processing of your personal data.

• Withdraw Consent: Where we rely on consent, you have the right to withdraw it at any time.

• Opt-Out of Sale/Sharing (CCPA/CPRA): The right to opt-out of the "sale" or "sharing" of your personal information.

To exercise any of these rights, please contact us using the details in the "Contact Us" section.

8. Cookies and Tracking Technologies

Our Website uses "Cookies" to enhance user experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Types of Cookies We Use:

• Essential Cookies: Necessary for the website to function (e.g., shopping cart).

• Analytical/Performance Cookies: Help us understand how visitors interact with the website.

• Functionality Cookies: Enable enhanced functionality and personalization.

• Targeting/Advertising Cookies: Used to track visitors across websites to display relevant ads.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We will ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your data in accordance with this Privacy Policy.

10. Children's Privacy

Our Website is not intended for individuals under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from Children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or your rights, please contact us at:

Email: 9470ajay@gmail.com
Hours: [e.g., Monday-Friday, 9am-5pm EST]
Phone: +91 6200532295